When I’m not here, I’m helping clients market their websites. What is so interesting about that? Everything!
If I can help others focus on what they do best and help them be successful, then I’ve achieved my goal. I’m an engineer by training and focused many years on technology and its application to make life better for everyone. I worked in environmental engineering for twelve years to help reduce pollution because I love science and wanted to make a positive contribution to the world we share. I loved both the science and the challenge. Life intervened and my focus changed from practical engineering and research to internet based programming and multimedia programming.
I wrote my first HTML code in 1995 as the co-owner of a new web development firm. I also wrote server side CGI code and client side javascript then multimedia code (lingo). We helped clients in a new environment. At first it was difficult to get across the point that their web address should be included in all their printed collateral. We had to educate our clients on Internet technology and how we thought it would impact business. As time went on businesses accepted web sites as a necessary part of business and it was easier to move beyond brochureware.
Since we were convincing clients that the Internet was a necessary part of business, we spent time optimizing their sites for search engines and closely tracking their traffic. Businesses were pleased they could see concrete data to support their marketing efforts and shore up their marketing funding requests, and end users began to be concerned about what data was collected by these same web sites.
Since we ran our own business and I had worked for large corporations we understood the need to provide feedback to our clients. Web site analytics was an extremely powerful tool that allowed us to show our clients how their site performed and gave us the information we needed to make realistic recommendations about the types of data presented on the site. Search engine optimization paired with accurate web analytics was (and still is) an extremely powerful combination.
Our current business offers internet marketing services to businesses as well as to web developers who are already overworked keeping up with the changing Internet technologies. We’re specializing in what I always found to be the most fulfilling part of development – helping companies make the most of their investment in technology. Our background with corporate entities and educational institutions as well as with web and multimedia design and programming makes us uniquely tuned to our clients’ needs. Technology in business is our focus as well as our passion!
